当他们屠杀犹太人时，我没有作声，因为我不是犹太人；当他们屠杀基督徒时，我没有作声，因为我不是基督徒；当他们来抓共产党人时，我保持沉默，因为我不是共产党人；后来他们要杀我，已经没有人能为我作声了……
—— 马丁尼莫拉

Add to Cart buttons – they may be small, but no online retail store can do without them. These little, rectangular, sometimes colorful clickables connect the product to the shopping cart and are an extension of your branding. It’s important to put some thought into what your “Add to Cart” icon looks like in your shopping cart.

We’ve collected over 100 Add to Cart buttons from the top online retailers of 2006 to give you some design inspiration. And we’ve summarized some usability guidelines that you can apply to your own Add to Cart button. Ok, there are actually 111 shopping cart icons, but 107 just looked cooler.

And now for some stats, because percentages make it cooler.

How the Add To Cart Button Can Reinforce Your Branding

At first the “Add to Cart” button may seem like a minor detail, but it has the potential to create an emotional connection with your brand. Your choice of shape, color, font and button text all affect that connection.

Urban Outfitters’ felt pen lettering echoes the brand’s edgy, street persona (it may however be at the expense of findability as it does nothing to stand out on the screen). Northerntool’s plus sign icon resembles a screwdriver head. Petsmart’s little red doggie ball is fun, playful and instantly recognizable. Bloomingdale’s signature “big brown bag” icon captures its cachet. And Polo’s timeless, deep navy blue button brings harmony between its online and offline identity.

Button text is also of great importance. “Add to Shopping Bag” sounds more appropriate for high end department stores than “Add to Cart,” which is more believable for a WalMart or Target. “Order Now” may work for long time catalog brands now accommodating online orders. In the UK, “Add to Basket” is more prevalent terminology.

Button Design and Usability

Button Text

Web copywriting emphasizes scannabliity — perhaps the golden rule of web copywriting is don’t use 5 words when three will do. How much more should this rule apply to a small button? Nevertheless, we found 15% of the top etailers going long. Harry and David’s “Add To My Shopping Cart” — though personal — is a mouthful.

“Buy Now” may be a stronger call to action than “Add to Cart”, but may subtly suggest the user is finished shopping or is making a commitment to purchase without time to review the order. The beauty of “Add to Cart” is that it is non-committal and assumes the user is still looking around. And if you’re a good e-salesperson, you’re showing suggested products and a “continue shopping” link from view cart page (or you are using an in-line cart with Ajax’y goodness).

Text Formatting

General web usability guidelines recommend sans-serif fonts with high contrast color selection (high-contrast white on black or dark blue rather than low-contrast like Chadwick’s blue-on-blue).

All-caps are generally discouraged in web copywriting. Mixed case is the easiest to read, although all lower case is also easy. We found 45% of “Add to Cart” buttons using all-capitals. Walgreen’s slaps white all-caps text on a light colored, tiny button with a gradient and an icon, forcing some users to squint.

Button Placement

If you offer helpful features on your product pages like wishlists, enlarged photos, color switching, alternate product views, email to friend, size chart, view cart or check out buttons, make sure the “Add to Cart” button is obvious, bright and prominent in comparison. Less important functions can be lighter colored buttons or simple text links.

Stacking Text

Stacking text is not a good idea for links or navigation buttons, and the same goes for “Add to Cart” buttons. Users have come to expect some form of rectangular shape, and when quickly scanning a page, it may take longer to distinguish button from decoration, and even become frustrating. No need to reinvent the wheel, stick to the convention.

What if You Use A Button From a Template?

Even if you don’t use a custom designed “Add to Cart” button for your shopping cart, choose a button that complements your site’s theme (complements does not infer it must be the the exact same color). And make sure you pick one design and stick with it. Ecommerce thrives on trust, and random buttons erodes customer confidence.

What do you think is the best button in the collection? What about elsewhere on the web?

“日本要疯了！中国*****”

“美国吓坏了！中国*****”

“印度傻眼了！中国*****”

“韩国吓傻了！中国*****”

“美国让步了！中国*****”

“蒙古害怕了！中国*****”

“美日目瞪口呆！中国***”

“韩国惊呼：中国*******”

“中国***！俄罗斯坐不住了！”

“美国急了！中国*******”

“英国惊呼：中国*******”

“奥巴马软了！中国*****”

“美国大吃一惊！中国***”

王家岭，一个不起眼的名字，也许在神州大地到处都会有这样的地名，最近却因为煤矿事件将大家的眼球吸引到那里。在这个利益熏心，贪欲横流的社会，煤矿坍塌已经不是什么新闻了，所以没怎么关注这条新闻。在某些利益集团得到了希望拥有的之后，才会开始整顿市场（这点比较符合行业市场行为规律）。

看到新闻上百十号矿工被成功救出，心里着实高兴了一阵，毕竟鲜活的生命依旧鲜活，家庭依旧和睦。

今天看到猫眼帖子：对王家岭煤矿救援的质疑。后边跟帖甚是积极，作为国家的一员，是什么让我们在同胞获救后第一时间产生的不是兴奋和感动，而是满心的疑问？是什么让我们在每看到政府发布的消息的时候都会第一时间产生怀疑？是什么让我们开始不相信政府不相信同胞？

当所有的人带着怀疑的眼光去看待世界，世界将充满排斥，将没有包容，将充满奸诈和险恶。只有包容和爱才能带来更加美好更加和睦的人际关系。可是，是什么让我们失去了博爱与被爱的权利，是什么让我们这样无助？

没有信仰，没有道德底线。

现在说我信仰共产党已然成为了一个笑话，但是5、60年代，这则是真理和人们心中的寄托，因为那时候党员就像传教士一样赋予我们博大的爱，之苦在前享受在后，因为他们忠实的信仰共产党。

现在呢？一切在滑天下之大稽的谎言与黑暗中沉淀而腐朽。

是什么造成了现在的社会？金钱？我们不是最有钱的国家和民族吧。

思考中……

好多人都说，其实生命中的第一次最多，第一次说话，第一次吃饭，第一次叫妈妈，如果给第一次加个限定，那么就更多了，2010年第一次说话，2010年第一次吃饭，等等等等，无穷无尽，所以第一次没什么意义。所以，爱邻迎来了我第一次为她写点东西。

从注册域名开始，这个网站就与我产生了千丝万缕的联系，修改ecshop，找哥们修改ecshop，通过乌烟瘴气的摆布一通后，收到的伤害让自己痛苦不已。从而痛下决心de决定稍微正规点的来从新梳理包装一下这个尚未出阁的女子。

头脑发热的从新做需求分析，热火朝天的重新做效果图，在懵懵懂懂中，2010年第一个创业项目正式启程了。

好吧，让我开始记录那些关键天或者不关键天的爱邻心情，努力让她成为一个习惯，在我还记得写点文字的时候。

创业就是这么简单，呵呵